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SEO Software: Pros and Cons

One of the recent trends in a nowadays SEO is a tendency to try to not utilizing automatic SEO solutions. It is even said that using automated tools can damage your SERPs. On the other hand, search engine optimization is one of those undustries where the amount of tedious routine actions is enormous. Doing all of it manually is much more complex and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to decide which actions can be performed by hand indeed, and which ones are better to apply automatically.

1) Creating content. There are many products that offer automatic synonymizing of any text. There are tools that even claim to create human-readable site content generated fully automatically. However, until tools will learn to understand the sense of a text, they won’t be able to provide a more or less good automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, rather than putting those funds into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second irreplaceable SEO task, though someone could name it the first. A quality link building needs you to review many of possible linking partners and filtering only those sites that are closely related to your one, with a quality content and a trust rating simultaneously. This task can be automated for a small percent, since you don’t have to discover potential linking platforms by hand. Nevertheless, the final decision still is upon you. It is you who should evaluate the quality of websites and evaluate their relevance to your theme. Finding link partners is as low as 10% of a job. The rest is performed manually.
3) Monitoring search engine rank. All in all, you want this to value your efforts – whether you’re doing ok, or your activity doesn’t hit the goal. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need such a big depth. If your site isn’t listed within the first 20-30 positions – nobody sees it anyway. So in a SEO sphere it is better to limit web ranking checks with first 40-50 results. However, if there is a significant amount of keywords to control, the process may still require a large amount of time. And here is where an automatic tool is really needed! With an automated position monitor you can save tons of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly applications, to prevent possible issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your industry is another job that is easy to automate. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are many ways of finding quality keywords and many of them can be dug through automatically.

To summarize the above, every SEO work needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.